General Data Protection Regulation (EU) 2016/679
Last updated: April 2026
IVALION by Imersa VRTOOLS AI ("IVALION", "we", "our") acts as the data controller for the processing of personal data through this platform, in accordance with the General Data Protection Regulation (GDPR) — Regulation (EU) 2016/679 of the European Parliament and of the Council. IVALION is a global AI-first sales infrastructure platform for the real estate industry, operated by Imersa VRTOOLS AI Tecnologia Ltda., headquartered in São Paulo, SP, Brazil, with global operations.
Data Protection Officer (DPO): [email protected]
This GDPR Compliance Statement applies to the processing of personal data of individuals located in the European Economic Area (EEA), the United Kingdom, and Switzerland. It supplements our Privacy Policy and provides specific information required under the GDPR. Where IVALION offers goods or services to individuals in the EEA or monitors their behavior within the EEA, the GDPR applies regardless of where IVALION is established.
Under Article 6(1) of the GDPR, IVALION processes personal data based on the following lawful bases:
| Lawful Basis | Processing Activity | GDPR Article |
|---|---|---|
| Consent | Marketing communications, newsletter subscriptions, non-essential cookies and analytics tracking | Art. 6(1)(a) |
| Contract Performance | Provision of IVALION platform services, account management, customer support | Art. 6(1)(b) |
| Legitimate Interest | Aggregated behavioral analytics (GENESIS), platform improvement, fraud prevention, security monitoring | Art. 6(1)(f) |
| Legal Obligation | Tax compliance, regulatory reporting, law enforcement requests | Art. 6(1)(c) |
Under the GDPR, data subjects in the EEA have the following rights:
To exercise any of these rights, contact our DPO at [email protected]. We will respond within 30 days of receipt, as required by the GDPR.
As IVALION is headquartered in Brazil and operates globally, personal data from the EEA may be transferred to countries outside the EEA. Such transfers are conducted in compliance with Chapter V of the GDPR, using the following safeguards:
IVALION's GENESIS platform processes behavioral data within immersive environments to generate commercial intelligence for real estate developers. This processing is based on legitimate interest (Art. 6(1)(f)) and is subject to the following safeguards:
Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected. Specific retention periods are as follows: account data is retained for the duration of the contractual relationship and up to 5 years thereafter; behavioral analytics data is retained for up to 24 months in aggregated form; marketing consent records are retained for the duration of the consent plus 3 years; and server logs are retained for up to 12 months.
In the event of a personal data breach, IVALION will notify the competent supervisory authority within 72 hours of becoming aware of the breach, as required by Article 33 of the GDPR. Where the breach is likely to result in a high risk to the rights and freedoms of data subjects, affected individuals will be notified without undue delay, in accordance with Article 34.
IVALION engages the following categories of sub-processors, all bound by data processing agreements compliant with Article 28 of the GDPR:
| Category | Purpose | Location |
|---|---|---|
| Cloud Infrastructure | Hosting, storage, computing | USA / EU |
| AI Processing | Natural language processing, avatar intelligence | USA / EU |
| Analytics | Usage analytics and performance monitoring | EU |
| Communication | Email delivery and notifications | USA |
Data subjects in the EEA have the right to lodge a complaint with their local supervisory authority if they believe their data protection rights have been violated. A list of EU data protection authorities is available at the European Data Protection Board (EDPB) website: edpb.europa.eu.
IVALION by Imersa VRTOOLS AI
Data Protection Officer (DPO)
Email: [email protected]
São Paulo, SP — Brazil
For EU-specific inquiries, we are committed to responding within 30 days.
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